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The Creating Agency · by Frederico Roberto
The Creating AgencyWebsites, brand & lead tools for US local service businesses

Created
to be chosen.

We create how customers feel about you, then turn visitors into booked jobs. Design, brand, copy and lead tools for the trades, built before you pay a cent, with a first version live within 24 hours.

CANOPY concept on a phone
HEATWAVE concept on a phone
DISPATCH concept on a phone
Concept work · Holloway · Solano · Blue HarborFictional businesses, not clients
01 — The problem

Great work.
Forgettable first look.

Your customers decide in seconds, usually on a phone, often in a hurry. If what they see feels outdated, broken or generic, they call the next name on Google.

i.

A dead site looks like a closed business.

An expired domain or an error page tells a homeowner you might not be around. Even if your reviews are perfect.

ii.

Missed calls become someone else's jobs.

You're on a roof, under a sink, driving. The call goes unanswered and the customer doesn't wait. Nothing follows up for you.

iii.

Templates make craftsmen look ordinary.

A brochure site with stock photos can't show the care in your work. It looks like everyone else, so price becomes the only difference.

“Nobody buys a website. They buy the feeling that they called the right people.”Studio principle

02 — What we create

Not a website.
A first impression
that books jobs.

Design & interface

How it feels in the hand.

Art-directed, mobile-first layouts with motion and rhythm, built around your trade, not a template with a new color.

  • One-tap call and quote, always in reach
  • Scroll reveals, depth and detail that feel premium
Brand & color

A look people remember.

A considered palette, type and mark that make a family business look like the obvious choice in town.

  • Color, type and tone that fit you
  • Consistent from site to truck to invoice
Copy

Words that sound like you.

Plain, warm, specific. We write the way your best customers talk about you, and a helpful tips journal that sells without selling.

  • Service pages written for your trade and city
  • Tips articles that build trust before the call
Lead tools

Every enquiry, instantly.

Interactive quizzes and checkers that turn visitors into requests, then make sure none slip away.

  • Instant text + email lead alerts to you and your team
  • Missed-call text-back
  • Automatic Google review requests
Lead alerts · how it works

The moment someone asks,
your phone knows.

A visitor fills in a quote or call-back form, and you and your team get their name, number and what they need by text and email. Calls you can't pick up get a friendly text back automatically.

C
New quote requestDana R. · roof leak over garage · call before 5 pm
↺
Missed call, text sent“Sorry we missed you! We'll call back within the hour.”
★
Review request sentAfter today's job · Google review link

Illustrative example · not real customer data

03 — Concept work

Three worlds.
Three trades.

Each concept is its own design system, with a tips journal and an interactive tool. They show how we think; your preview is built from scratch for your business.

NoteThese are concept studies for fictional businesses (Solano Heating & Air, Holloway Tree Co., Blue Harbor Plumbing), made to demonstrate our approach. Ratings and reviews shown are sample placeholders. They are not client projects.
01

HEATWAVE

Concept work · HVAC · Solano Heating & Air

Tool-led dashboard. The hero is the estimator: tap what the AC is doing and a price range and urgency appear instantly, in heavy grotesque type on a night-blue bento grid. Built for someone sweating who wants a number now.

Tool
Live repair-price estimator in the hero, plus a “repair or replace?” quiz that ends in a call-back request
Journal
5 signs your AC is about to fail
Note
Fictional business: Solano Heating & Air, Fort Worth TX. Concept only, not a client project.
HEATWAVE concept, desktop home page
HEATWAVE concept, interactive tool on a phone
02

CANOPY

Concept work · Tree care · Holloway Tree Co.

Editorial magazine cover. A full-bleed dusk scene, a centered serif masthead and cover lines that lead straight into the tips journal. Calm and expert, for the moment a homeowner looks up at a leaning tree.

Tool
Tree-risk check that ends in a free assessment
Journal
Is that tree dangerous after a storm?
Note
Fictional business: Holloway Tree Co., Charlotte NC. Concept only, not a client project.
CANOPY concept, desktop home page
CANOPY concept, interactive tool on a phone
03

DISPATCH

Concept work · 24/7 plumbing · Blue Harbor Plumbing

Minimal Swiss split. Quiet light type on one side, a book-a-visit card with arrival windows on the other, and one always-on call bar. Calm enough for a Tuesday booking, fast enough for 2 a.m.

Tool
Book-a-visit card with arrival windows, plus leak triage: how urgent it is and what to do right now
Journal
What to do in the first 10 minutes of a leak
Note
Fictional business: Blue Harbor Plumbing, St. Cloud FL. Concept only, not a client project.
DISPATCH concept, desktop home page
DISPATCH concept, interactive tool on a phone
04 — How it works

We build first.
You decide after.

01 · FREE

We create your preview

From your public info, reviews and services, we design a real site for your business. No call, no deposit.

02 · YOUR PHONE

You see it where customers will

We send you a private preview link. Open it on your phone, show your team, take your time.

03 · WITHIN 24 HOURS

Say yes, it's live

Approve and a first version is live within 24 hours, then we keep refining. Full launch in 1-24 hours for Starter, 1-72 hours for Growth, 1-96 hours for Pro.

04 · OPTIONAL PLAN

We keep it online

A monthly plan is optional. Keep Online is just $29.99/mo for hosting and security. Want updates and lead tools? Care plans start from $79.99/mo.

05 — Investment

Start where
you are. Grow
when it pays.

Every site starts with a free preview. Pick the build that fits your business today. Every plan gets a first version live within 24 hours, and we keep refining from there. A monthly plan is optional: keep it online for $29.99/mo, or add updates and lead tools when it pays.

01 · Build

Starter

A first site that looks the part and sends you every enquiry.

Starting at
$800
Live in 1-24 hours
First version within 24 hours
Monthly plan optional, from $29.99/mo
  • Up to 5 pages, custom-designed for your trade
  • Quote / call-back form with instant text + email alerts
  • 1 interactive tool (estimator, checker or quiz)
  • 3 tips articles at launch
  • Google Business Profile link-up + local SEO basics
Start with Starter
Most popular
02 · Build

Growth

For busy trades that can't afford to miss a call.

Starting at
$1,800
Live in 1-72 hours
First version within 24 hours
Monthly plan optional, from $29.99/mo
  • Everything in Starter
  • Up to 10 pages + 3 city pages
  • Alerts to up to 3 people on your team
  • 2 interactive tools · 6 tips articles
  • Missed-call text-back
  • Automatic Google review requests
Start with Growth
03 · Build

Pro

For established businesses ready to lead their area.

Starting at
$3,500
Live in 1-96 hours
First version within 24 hours
Monthly plan optional, from $29.99/mo
  • Everything in Growth
  • Up to 15 pages + 8 city pages
  • Alerts routed by service, up to 5 people
  • 3 interactive tools · 12 tips articles
  • Online maintenance booking with early-booking discount
  • Your site in a second language
Start with Pro

Monthly plans (optional)

Optional. Pick Keep Online for $29.99/mo to stay online and safe, and buy changes only when you need them. Want updates and lead tools? Care starts from $79.99/mo.

Simplest option

Keep Online

$29.99/MO

Just keeps your site online and safe. The easy yes.

  • Hosting
  • SSL security + monitoring
  • Your site stays online
  • No updates included
  • Need a change? Buy it when you need it
Optional

Care

FROM$79.99/MO

Online, secure, updated and sending you leads.

  • Everything in Keep Online
  • Backups + domain renewal handled
  • Lead alerts by text + email
  • 30 min of updates a month
Optional

Lead Engine

$199/MO

Catches the calls you can't pick up.

  • Everything in Care
  • Missed-call text-back
  • Google review requests
  • Monthly lead report
  • 60 min of edits a month
Optional

Momentum

$399/MO

Fresh content and bookings, every month.

  • Everything in Lead Engine
  • 4 tips articles a month
  • 4 Google profile posts a month
  • Online booking managed
  • Second language kept up to date
Optional

Dominate

$799/MO

For owners who want to own their area.

  • Everything in Momentum
  • 8 articles + 8 Google posts a month
  • 8 social posts from your job photos
  • A new city page every month
  • Priority support · 3 h of edits
Monthly plans are optional3-month minimum on paid plans, then cancel anytime with 30 days' noticePay yearly: 12 months for the price of 10Your preview is always free

Add-ons

Add any of these to any package, now or later.

Missed-call text-backAn instant, friendly text to every caller you couldn't answer.
$300 setup + $99/mo
Google review requestsA simple review link sent to happy customers after each job.
$150 setup + $49/mo
Maintenance bookingCustomers book tune-ups online, with an early-booking discount you set.
$500 setup + $49/mo
Weekly blog4 helpful tips articles a month, written for your trade and city.
$249/mo
Content pack8 social posts + 4 Google profile posts a month from your job photos.
$299/mo
Second languageYour whole site, forms and texts in Spanish or another language.
$600 setup + $39/mo
Extra city pageA unique page for each area you serve.
$150 each
Extra interactive toolA cost estimator, quiz or rebate finder.
$400
Google profile tune-upCategories, services, photos and Q&A, done right.
$250
Standard on every site
  • Larger-text button
  • Light / dark switch
  • Strong contrast + big tap targets
  • Click-to-call bar on phones
  • No third-party badges
  • You own your domain + content

Not sure which one fits?

Send us your business and we'll build your free preview, then recommend the package that pays for itself fastest. No call needed.

Request my free preview
06 — Questions

Good to know.

No. We design your preview first, using your public business info, so you can judge real work instead of a sales pitch. If it's not for you, you owe nothing and we take it down.

Starter (from $800) is a polished site with instant lead alerts and one interactive tool. Growth (from $1,800) adds more pages, city pages, missed-call text-back and review requests. Pro (from $3,500) adds online maintenance booking, a second language and more content. Final prices depend on your business, and you get a fixed quote before you pay.

Fast, because the work is already done before you say yes. Every plan gets a first version live within 24 hours of your approval, and we keep refining from there. The full site is live in 1-24 hours for Starter, 1-72 hours for Growth and 1-96 hours for Pro. We connect your domain and switch on your lead alerts, and if your domain needs extra steps from your registrar, we walk you through them.

Missed-call text-back sends an automatic, friendly text to anyone whose call you couldn't answer, so they don't move on to the next name. Review requests send happy customers a simple link to leave you a Google review. Both are part of our lead tools and are set up with you.

No. A monthly plan is optional. If you just want your site online and safe, Keep Online is $29.99/month: hosting, SSL security and monitoring, with no updates included. Need a change later? You buy just that change, when you need it. If you want regular updates, lead tools and extras, our Care plan starts from $79.99/month. You always own your domain and content.

Yes. Every site we build includes a larger-text button and a light/dark switch, like the two buttons at the top of this page, plus strong contrast and big tap targets. Older customers and anyone on a bright job site can read it comfortably.

Yes. Your domain, your content and your brand are yours.

Local service businesses across the US: HVAC, plumbing, tree care, roofing, auto repair, electricians and other trades where one booked job matters.

Frederico Roberto · Founder & Creative Director
07 — About

A small studio
for businesses that
want to be chosen.

We design how customers feel about your business. Every site is directed by our creative director and built by a small team of designers, developers and writers, in English, Spanish and Portuguese.

The founder

Frederico Roberto founded The Creating Agency and leads our team as Founder & Creative Director. An entrepreneur, photographer and multidisciplinary creative, he brings a photographer's eye for visual storytelling to every site we make, backed by experience in marketing, advertising and technology. He directs each project so your business looks as good online as the work you do.

i.
Built before soldYou see the work before you pay.
ii.
Measured, not guessedEvery site is built to bring calls, and we show you the numbers.
iii.
Human, alwaysPlain words, real answers, no pressure.

Directed by Frederico Roberto, Founder & Creative Director

08 — Free preview

Let's create
your first look.

Tell us about your business. We'll design your preview and send you a private link. No call needed, no obligation.

Your trade
Package you're interested in
We'll only use your details to send your preview. No spam, ever.
Received

Thank you.

Frederico will start on your preview and send a private link to your email. If anything is unclear, we'll reach out first.

CallTextFree preview